Roast My Website is an honest critique tool that points out what's wrong with your site — slow performance, confusing copy, weak CTA, ugly typography, broken UX. The kind of feedback friends are too polite to give.
This guide covers what gets evaluated, common roasts websites get, and how to actually fix them.
Roast My Website — Free
Honest AI critique. Find what's broken before users do.
What Gets Evaluated
- First impression — Hero clarity in the first 5 seconds.
- Value proposition — Can a visitor tell what you do?
- Visual design — Typography, spacing, color hierarchy.
- Copy quality — Jargon, walls of text, weak headlines.
- Conversion path — Is the next action obvious?
- Mobile experience — Tap targets, readable text, layout shifts.
- Performance — Load speed, Core Web Vitals.
- Accessibility — Contrast, alt text, semantic HTML.
Common Roasts Websites Get
- "Your hero says 'Innovating tomorrow' — that means nothing."
- "It takes 8 seconds to load. Visitors are gone in 3."
- "Your CTA is grey on light grey. I can't even see it."
- "Three sliders, two popups, and a chat bubble. Pick one."
- "Body text is 12px. Nobody under 60 wants to squint."
- "Your case studies need login. Why?"
- "Mobile menu requires two taps to find anything."
- "Stock photo of people pointing at a laptop. We've seen it 10,000 times."
Concrete Fixes by Category
Hero / Value prop
- Replace abstract slogans with concrete benefit. "Send invoices in 60 seconds" beats "Streamline operations".
- Show a screenshot of the actual product, not a stock photo.
- Add one specific proof point — number of users, revenue, time saved.
Performance
- Compress hero images (WebP, < 200 KB).
- Lazy-load below-the-fold images.
- Remove unused JavaScript.
- Use font-display: swap.
CTA & Conversion
- One primary CTA per screen, visible without scrolling.
- Strong contrast against background.
- Verb + benefit: "Get Free Trial" beats "Learn More".
- Reduce form fields — only ask what you absolutely need.
When to Get a Roast
- Before a launch — fix obvious issues before traffic arrives.
- When traffic is up but conversion is flat.
- After a redesign — fresh eyes catch things you've gone blind to.
- Monthly review — small issues compound.
- When you're tempted to "just add one more thing" — usually a sign to remove things instead.
What AI Roasts Can't Tell You
- Whether your audience cares about the value prop (need real user testing).
- How your competitors look (compare manually).
- Whether your pricing is right (need data).
- Brand voice consistency across content.
- Long-term SEO trends.
AI roasts catch craft issues. Strategic decisions still need humans.
How to Use the Tool (Step by Step)
- 1
Enter Your URL
Public website to evaluate.
- 2
Get the Roast
Honest critique by category.
- 3
Prioritize Fixes
Tackle highest-impact issues first.
- 4
Implement Changes
Iterate over a sprint.
- 5
Re-roast
Verify improvements.
Frequently Asked Questions
Is the AI brutal or constructive?+−
Honest, with specific suggestions. Not personal — about the page.
Will it work on a localhost site?+−
No — needs a public URL the AI can fetch.
Does it test mobile?+−
Yes, most tools render in mobile viewport and evaluate that experience too.
Is my site data shared?+−
Only the public URL is fetched. No private data is collected.
What if I disagree with the roast?+−
AI roasts are heuristics. Treat them as a checklist, not law. Trust user testing for final decisions.
Roast My Website — Free
Honest AI critique. Find what's broken before users do.
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